Privacy Policy

1. Who we are

MeltsWell is a discovery platform for home bakers, chocolatiers, pastry makers, and other sweet-food creators. We help creators build a public presence page and be found by people looking for their products. MeltsWell is operated by Node and Scale LLC.

Questions about this policy: hello@meltswell.com

2. Data we collect

When you create a creator account, we collect:

• Email address (via Clerk authentication)
• Business name
• WhatsApp number
• Business location (city, country)
• Product photos and descriptions you upload
• Social media handles you provide (Instagram, TikTok, Facebook)

When visitors interact with your profile, we collect anonymized engagement events (page views, WhatsApp taps, coupon reveals). We do not store visitor personally identifiable information.

3. How we store your data

Creator profile data is stored in Supabase (database hosted in the EU, Frankfurt region). Authentication is handled by Clerk, which stores email addresses and session tokens securely. Photos are stored in Supabase Storage.

Billing information is handled by Stripe. We never store credit card details on our servers.

4. Analytics

We use PostHog for product analytics. Events are captured anonymously. We do not associate engagement events (profile views, WhatsApp taps) with personally identifiable information. No visitor names, email addresses, or IP addresses are stored in analytics events.

5. Cookies

We use the following cookies:

• Clerk session cookie: required for authentication. Set when you sign in.
• PostHog analytics cookie: anonymous analytics. Does not contain personally identifiable information.

6. Data sharing

We do not sell your data to third parties. We share data only with the service providers listed above (Supabase, Clerk, Stripe, PostHog) as necessary to operate the platform.

Your public profile page (business name, city, products, WhatsApp link) is visible to all internet users by design. This is the core function of MeltsWell.

7. Data retention and deletion

Your profile data is retained as long as your account is active. You can permanently delete your account at any time from your dashboard settings. Deletion takes effect immediately: your page goes offline and your login is disabled. Some records are kept for billing and legal compliance. You can also email hello@meltswell.com.

8. Your rights (GDPR)

If you are located in the European Union, you have the right to access, rectify, or erase your personal data. You also have the right to data portability and to object to processing. To exercise any of these rights, contact us at hello@meltswell.com.

You can exercise access and portability yourself at any time: download a copy of your data from your dashboard settings.

9. Changes to this policy

We may update this policy from time to time. When we do, we will update the date at the top of this page. Continued use of MeltsWell after changes constitutes acceptance of the updated policy.